B2B Special Forces
Brand Development - Website Design - Copywriting - Video Editing - Custom Web Elements - HTML / CSS
B2B Special Forces needed a brand presence that could clearly communicate a sharp, tactical, and high-performance B2B offering. The project started with early brand thinking and grew into a full digital and presentation system, including logo direction, brand colors and fonts, an intro deck, an intro video, and a custom website.
The goal was to create a brand that felt direct, credible, and action-oriented — something that could explain the offering quickly while still feeling polished and ownable.
I created and manage the studio’s social content strategy and editorial calendar across Instagram, LinkedIn, and Google Business. I also manage day-to-day engagement on Instagram, including responding to DMs and comments, helping turn social interest into real studio inquiries.
My Role
Developed the initial brand direction and visual foundation
Created an unofficial brand guide, including color palette and font direction
Thought through logo concept direction and passed creative guidance to design
Designed and wrote the full website
Built custom website elements using HTML, CSS, and JavaScript
Created the intro deck and structured the brand story
Made and edited an intro video to introduce the concept and offering
Wrote and refined website copy, presentation copy, and brand messaging
Helped create a cohesive system across website, deck, video, and visual identity
Project Contributions
The brand needed to feel bold and specialized without becoming too literal or gimmicky. Because the name has a strong military reference, the challenge was building a visual and verbal system that suggested precision, focus, urgency, and expertise without relying too heavily on obvious military tropes.
The brand also needed to work across multiple formats. It had to hold up in a deck, feel clear on a website, move well in video, and communicate the value of the offering quickly to a B2B audience.
The Challenge
I started by thinking through what the brand needed to feel like: direct, strategic, fast-moving, and credible. From there, I developed the color and type direction, shaped the messaging, and thought through how the logo could communicate movement, precision, and added value.
Once the foundation was in place, I built out the materials that would bring the brand to life. The intro deck explained the story and offering. The intro video gave the brand more energy and motion. The website became the main home for the brand, combining copy, design, structure, and custom interactive elements.
Because I was working across several pieces, I focused on making everything feel connected. The website, deck, video, colors, type, and messaging all needed to feel like they belonged to the same world.
The Approach
The final work gave B2B Special Forces a more complete brand presence, including a website, intro deck, intro video, and foundational visual system. The project helped turn an early concept into something that could be shared, explained, and experienced across multiple touchpoints.
The Result
Brand Iconography
Intro Video