Benebone Product Video
Product Content - Pre-Production - Motion Graphics Briefs - Production Support - Set Design - Client Management
Benebone needed a product video to support the launch of a new product. The project also introduced a flexible branded set that could be used beyond this first shoot, giving the brand a space for future product videos, educational content, social clips, and other owned content needs.
For this first production, the focus was a hosted product video that explained the product clearly, felt true to the Benebone brand, and created supporting launch assets.
I supported the project from strategy through production, helping with pre-production planning, client communication, creative briefing, set planning, motion graphics needs, and shoot organization. I also worked with designers and freelance motion graphics artists to communicate what the graphics should look and feel like for the video.
On shoot day, I was on set supporting the production team, helping keep the schedule, client needs, and production details moving.
Produced in collaboration with BetterFilmsArt direction and design by Claire Biordi My Role
Helped shape the content plan for the product launch video
Supported pre-production planning for the hosted product video, product photography, motion graphics, and supporting assets
Helped think through how the branded set could work for this launch while staying flexible for future productions
Created a full production plan, shot list, and day-of schedule for the shoot
Helped organize the shoot structure, timing, talent needs, dog talent timing, client needs, and production flow
Created detailed briefs for designers and freelance motion graphics artists
Worked with designers to communicate the motion graphics direction, including style, tone, references, use cases, and how the graphics should support the product story
Helped translate client feedback and brand needs into clear creative direction for the design team
Supported set direction, props, wardrobe notes, and visual needs for the shoot
Helped coordinate client communication leading up to production
Supported the production team on set during the shoot
Helped think through how final assets could be organized and reused across launch, ecommerce, social, and future content
Project Contributions
screens
comprehensive production plans
briefs for designers and editors
set design and dressing sourcing
storyboard for editors