Podcast & Video Client Branding
Brand Direction - Podcast Marketing - Creative Briefs - Content Systems
Across several podcast and video projects, clients needed more than one-off assets. They needed branded systems that could carry across thumbnails, vertical clips, social graphics, motion graphics, show notes, and promotional materials.
My role was to help shape the strategic and creative direction behind those systems, giving designers, editors, and clients a clearer foundation to build from.
July 2025
July 2026
I supported podcast and video client branding through research, positioning, moodboards, thumbnail direction, social packaging, creative briefs, and content recommendations.
My Role
Developed moodboards and creative direction for podcast and video brands
Helped shape show positioning and audience-facing messaging
Created thumbnail concepts and visual direction for episode packaging
Designed, styled, and sourced
Wrote creative briefs for designers, editors, and motion graphics teams
Helped plan vertical graphics and reusable social templates
Developed recommendations for YouTube, podcast, and social growth
Supported client-facing materials that explained how the brand should show up across platforms
Project Contributions
The studio had a lot happening, but without a clear system, strong work could easily disappear after a shoot wrapped. The team needed a more consistent way to turn recent productions, studio capabilities, behind-the-scenes moments, and service offerings into content that supported awareness and inquiries.
The Challenge
I approached social as a content system, not just a posting schedule. I created recurring content pillars around recent work, studio capabilities, monthly recaps, behind-the-scenes moments, client/project highlights, and paid campaigns.
Paid Meta video ads became part of that planning system. I developed the ad concepts, passed direction to editors, reviewed the final assets, and posted them as ads so they could support the same goals as the organic content: awareness, studio visibility, and service promotion.
The Approach
The studio’s social presence became more consistent, intentional, and connected to business goals. Over one year, Instagram grew from 1,000 to 6,000+ followers, supported by regular editorial planning, stronger project storytelling, capability-focused campaigns, and paid social content.
The Result
Note: engagment is not fully synced and is appearing lower than the actual total.