Podcast & Video Creative Direction

Creative Direction - Podcast Strategy - Creative Briefs - Branding

A design template for a presentation titled "Why with Henry Vegulla" featuring retro-inspired color blocks, font styles, and a description of design choices emphasizing nostalgia and approachability.

Across podcast and video projects, I helped shape the creative direction behind how each show looked, felt, and showed up across platforms. My work included moodboards, set mockups, creative briefs, thumbnail direction, show notes, social packaging, and content support — helping turn early ideas into clearer systems for design, production, post, and promotion.

My Role

I helped translate early client conversations, show concepts, and strategic direction into creative materials that designers, editors, producers, freelancers, and clients could use. Depending on the project, that included moodboards, set mockups, creative briefs, thumbnail direction, show notes, social packaging, and delivery support.

The Team

Art Director: Claire Biordi

Designer: Devon Ralston

Studio Manager: Dan Wurtzbacher

Editor: Jack McGinness

  • Developed moodboards to establish visual direction, tone, color, type, layout, motion references, and set inspiration

  • Designed sets and created mockups to help clients visualize how podcast and video brands could show up on camera

  • Built creative briefs for designers, editors, producers, and freelancers

  • Supported thumbnail direction, social clip packaging, and content recommendations

  • Wrote and organized show notes, episode details, and delivery materials

  • Helped keep creative direction consistent across video, podcast, social, and supporting assets

Key Contributions

I used moodboards to turn early creative conversations into a clearer visual direction. By pulling references for color, type, layout, motion, thumbnails, set inspiration, and overall tone, I helped align clients, designers, editors, and producers before the work moved into execution.

Moodboards

I created set design mockups and moodboards to help visualize how a podcast could show up in a physical production space. These concepts helped align the team on tone, layout, furniture, lighting, props, and branded details before anything was built or filmed.

Set Design

I created creative briefs to help translate strategy into clear direction for designers, editors, producers, and freelancers. These briefs outlined the project goals, audience, tone, visual references, deliverables, key messages, and creative considerations so everyone had a shared understanding of what we were making and why.

Creative Briefs


A collection of digital storyboard pages promoting a podcast about ADHD, featuring images of a woman speaking in a studio setting, titles, and text snippets discussing ADHD topics.

Beyond the visual direction, I also supported the systems around podcast and video content, including show notes, thumbnail direction, social clip packaging, episode details, delivery workflows, and content strategy recommendations. This helped make each show easier to manage, publish, promote, and keep consistent across platforms.

Episode & Content Support

Three people in a podcast recording studio with brick walls and blue posters, two men and one woman. The woman is speaking into a microphone, wearing a hat and a jacket. One man wearing glasses and a yellow sweater is gesturing with his hands, and another man in a white sweatshirt is sitting next to him. Digital overlays with names, descriptions, and speech bubbles are visible on a laptop and tablet screens.
A colorful graphic displaying the phrase 'Laughs After Loss with the Rosenthals' in various font styles and colors across multiple backgrounds. Each section features different pastel color themes and text styles, with hex color codes at the bottom.

gfx reel

Two digital tablets with airline-themed screens; the left screen shows thanks for flying with us and encourages sharing and subscribing, while the right screen asks viewers to submit their story at TWOGUYSONAPLANE.COM, both featuring an airplane icon and a blue sky background.

gfx reel


Two men sitting on a sofa with microphones discussing, with brick wall background, framed pictures, and blue posters.
Two laptops with travel-themed screens, one displaying 'cross-checked' with a plane icon, and the other showing 'gallery gossip' with plane icons and sky background.
Smartphone screen playing a podcast titled 'Laughs After Loss with the Rosenthals,' with playback controls, download, clip, share, and add notes options.
Collage featuring promotional images for a podcast titled "I Have ADHD with Kristen Carder." The collage includes a smartphone displaying the podcast logo, a photo of a man speaking into a microphone, a promotional card with episode details and icons for Spotify, Apple Podcasts, and YouTube, and a woman with long curly hair sitting in front of a microphone, wearing a yellow cardigan and gesturing with her hand.
Screenshot of a YouTube channel page titled 'Laughs After Loss' with a cartoon pink box of French fries mascot and a pink circle logo, showing videos and subscription options
An advertisement poster for a podcast called "Laughs After Loss with the Rosenthal's" featuring a cartoon illustration of a happy pink box of French fries with glasses, a face, and a hand making a peace sign. The poster states new episodes drop every other week, and encourages viewers to watch or listen on various platforms, represented by icons for Apple Podcasts, Spotify, and YouTube.

Selected Studio Productions & Podcast Clients

In addition to the podcast and video work shown above, my role at MNYK Studios has given me exposure to a wide range of studio productions and podcast clients. While my level of involvement varies by project, I’ve worked within the studio environment supporting the marketing, client communication, content planning, and broader ecosystem around productions including:

brand strategy

content strategy

websites

social

video production

video & podcast marketing

brand strategy ☆ content strategy ☆ websites ☆ social ☆ video production ☆ video & podcast marketing ☆