Website Strategy - Copywriting - Content Organization - Studio Marketing
Studio Website Redesign
MNYK Studios is a full-service video, audio, podcast, broadcast, and creative production studio in Philadelphia. As the studio’s work expanded across podcasts, livestreams, branded video, photography, green screen, motion graphics, and on-location production, the website needed to better reflect the range and quality of what the team could offer.
The goal was to create a clearer, more useful website that could explain the studio’s services, showcase recent work, and help potential clients understand what kind of production partner MNYK Studios could be.
I led the full redesign and ongoing maintenance of the MNYK Studios website, working across structure, design, copy, positioning, project organization, and content updates.
My Role
Homepage before vs after
Project Contributions
Reorganized the site structure to better communicate the studio’s core services
Wrote and updated page copy across production, podcast, broadcast, green screen, audio, photography, and studio rental offerings
Built out project highlight pages to showcase finished client work
Updated homepage content to better reflect the studio’s current capabilities and recent productions
Maintained the site as new projects, services, and marketing priorities evolved
Helped position the studio as both a production resource and a creative partner
Production page before vs after
Selected pages before vs after
MNYK Studios does a lot. The studio’s capabilities span so many categories that the website needed to feel comprehensive without becoming overwhelming. The challenge was organizing the work in a way that made sense for potential clients, while still showing the energy and range of the studio.
The Challenge
I focused on clarity first. The site needed to quickly answer: What does MNYK do? Who is it for? What kind of projects can happen here? Why should someone trust this team?
From there, I helped shape service pages, homepage messaging, and project highlights around the actual ways clients use the studio: recording podcasts, producing branded video, hosting livestreams, capturing events, building sets, filming green screen, creating social assets, and supporting larger production needs.
The Approach
The redesigned site became a more accurate and useful reflection of the studio’s work. It gave the team a stronger place to send prospective clients, a clearer way to explain services, and a flexible platform that can continue to grow as new projects are completed.
The Result
Sitemap updates
Planning + working docs
