Studio Social Strategy
MNYK Studios needed a consistent and strategic social presence that could support brand awareness, showcase recent productions, promote studio capabilities, and turn the studio’s ongoing work into content that felt current and useful.
I led a team that pitched a more intentional social strategy to leadership, built around a recurring content calendar, project highlights, studio capability posts, monthly recap content, and paid Meta video ads.
What I worked on
Pitched a more structured social media strategy to leadership
Built and maintain the studio’s editorial calendar
Manage Instagram engagement, including comments, DMs, and incoming inquiries
Plan recurring content across Instagram, LinkedIn, and Google Business
Develop concepts for Meta video ads, brief editors, review assets, and post approved ads
Write captions, LinkedIn copy, carousel copy, ad copy, and campaign messaging
Coordinate with designers, editors, and internal team members to move posts from idea to published content
Develop monthly recap reels, project highlights, capability-focused campaigns, paid ads, and social graphics
Grew Instagram from 1,000 to 5,500 followers in six months
Helped generate inbound studio interest, with multiple clients discovering MNYK through Instagram and booking sessions
My role
I created and manage the studio’s social content strategy and editorial calendar across Instagram, LinkedIn, and Google Business. I also manage day-to-day engagement on Instagram, including responding to DMs and comments, helping turn social interest into real studio inquiries.
July 2025
July 2026
The Challenge
The studio had a lot happening, but without a clear system, strong work could easily disappear after a shoot wrapped. The team needed a more consistent way to turn recent productions, studio capabilities, behind-the-scenes moments, and service offerings into content that supported awareness and inquiries.
The Approach
I approached social as a content system, not just a posting schedule. I created recurring content pillars around recent work, studio capabilities, monthly recaps, behind-the-scenes moments, client/project highlights, and paid campaigns.
Paid Meta video ads became part of that planning system. I developed the ad concepts, passed direction to editors, reviewed the final assets, and posted them as ads so they could support the same goals as the organic content: awareness, studio visibility, and service promotion.
The Result
The studio’s social presence became more consistent, intentional, and connected to business goals. Over one year, Instagram grew from 1,000 to 6,000+ followers, supported by regular editorial planning, stronger project storytelling, capability-focused campaigns, and paid social content.
